Matcha tea in 2025.

In 2025, the global demand for matcha tea and matcha powder reached a historical high, and the trend hit the domestic market hard as well. In recent months, Matcha Serbia has recorded the largest increase in interest so far, as more and more customers are looking for quality, original matcha for everyday use, catering and sales.

The reasons for such a large jump in demand are found in the popularity of healthy drinks, the matcha latté trend, as well as the growing awareness of the health benefits that matcha brings ( https://www.matcha4me.com/post/za%C5%A1to-bi-trebalo-da-pijemo-matcha-%C4%8Daj-svaki-dan ). Social networks, influencers and the wellness industry further increased the demand, which resulted in a sharp increase in the import of matcha powder to Serbia.

However, the year 2025 also brought challenges. Due to the huge global demand, producers from Japan simply cannot produce the quantities that the market demands, so many batches of matcha tea are sold out even before the final processing. Climate change, unstable yields and limited plantation capacity have made quality matcha increasingly difficult to obtain.

This is precisely why the import of matcha powder to Serbia in 2025 reached its highest peak so far. Hospitality establishments, specialty stores, online brands and distributors strive to provide sufficient quantities, but availability depends on timing and logistics.

All this is:

Increased prices of top ceremonial and premium matcha categories

Made continuous supply difficult

Raised the demand for verified and reliable importers like us- www.matcha4me.com

Attracted a new number of customers looking for matcha Serbia products with proven origin

Due to record demand and limited production, the growth trend is expected to continue, and quality matcha will become an even more valuable category on the domestic market. If consumers want 100% original and fresh matcha powder, it is recommended to buy from verified distributors who regularly renew their stocks.

Demand for matcha tea is expected to continue to grow in 2026, especially for premium and ceremonial quality. Due to limited production and the demanding cultivation process, producers may have difficulty keeping up with global demand, which may affect the availability and price of matcha.

Matcha4me (Matcha For Me) has long-term cooperation with the prestigious plantation from Ujitawara - the Kyoto area, and strives to ensure supplies of quality matcha so that the matcha market in Serbia is not in deficit.

www.matcha4me.com